BEEDIFFERENT.

It has become a tradition at BEEGROUP to sign important contracts in special places. For example, the four founding partners of BEELEGAL concluded their partnership agreement in the Federal Council Chamber of the Federal Parliament in Bern, organized by founding partner and former National Councillor Hans Egloff. The signing ceremony for the founding of BEETAX was planned to take place at the same time in three places, namely at the triangulation point on the Titlis simultaneously in Bern, Uri and Obwalden. For safety reasons, however, the mountain climb was then dispensed with and the signing was only carried out on the Klein Titlis. A new depth record was then achieved in the summer of 2022, where the signing of the contract for the acquisition of a stake in ITS Treuhand AG (soon to be BEEACCOUNTING AG) took place almost 90 meters under water in a submarine in Lake Lucerne.

These unusual locations of entrepreneurial milestones are more than they might appear at first glance. They are an expression of a corporate culture with the aspiration to break out of the usual thought patterns.

What is meant here are the little things that make a difference. One of the guiding principles at BEELEGAL, for example, is: "There are no legal problems". What does that mean? To put it in a nutshell: A client is ultimately not interested in being instructed about the legal situation, but in achieving a specific result he is seeking. He wants a service to be rendered, for example, he wants to receive a sum of money; or he does not want to render a service that was wrongly demanded, he does not want to have to pay the money. The client's problems are always of an economic nature at their core. Law is always only a means and never an end in itself. Ergo, the focus of a lawyer's work is not on intellectual flights of fancy, but always on solving a concrete problem.

In this sense, we strive for difference, a corporate culture according to the motto “BEEDIFFERENT».